Alea Health : AI-assisted virtual mental healthcare
Role
Product Designer
Company
Alea Health
Project Scope
Build from 0-1
UI/UX Design
Prototyping
Framer Development
Overview
Alea is a digital mental health platform designed to support clinical therapy by making care more accessible, continuous, and personalized. The product combines therapist matching, online sessions, and AI-assisted support to help users stay engaged throughout their therapeutic journey.
Rather than replacing therapists, Alea positions AI as a supportive sidekick that helps maintain context, continuity, and progress between sessions.
As a product designer, my role was to transform the Alea's vision into a cohesive product that ready to launch and serve user's need
Background
Alea was developed as an early-stage product with a clear vision for improving how people experience mental health care. While the product intent was defined, there was no existing user experience to express that vision across public touchpoints or within the product itself.
The project focused on shaping this early idea into a cohesive experience, spanning both a public-facing landing page and a responsive web application that could support future development and validation.
Challenge
"How to build trust and clarity from the first interaction while explaining a mental health product in a calm, non-judgmental way?"
Audience & Positioning
Alea is designed for people seeking mental health support who may feel uncertain or hesitant at the beginning of their journey. The product is positioned as a companion to clinical therapy, focusing on continuity of care rather than self-diagnosis or fully automated treatment. AI plays a supportive role, helping users stay engaged between sessions while professional care remains central.
Design Strategy
The design strategy focused on building trust step by step, starting from how Alea feels, moving into how the product explains itself, and finally how the experience works end to end. Because mental health is a sensitive topic, the product needed to feel safe and humanized before asking users to understand it.
To keep the execution focused, I structured the work into three stages:
Establish a calm and trustworthy brand foundation
Clearly explain what Alea does and how it supports therapy on the landing page
Translate the product vision into a clear end-to-end experience
Design Executions
The design execution translates the strategy into design outcomes, focusing on how Alea feels, how it explains itself, and how the product works as a complete experience.
Brand Foundation
The brand foundation focused on creating a calm and approachable tone. Because mental health is a sensitive topic, I focused on making Alea feel supported and human rather than clinical or intimidated.
The brand look and feel is designed to help users easy to understand from the first interaction. This foundation became the reference point for decisions across both the landing page and the product experience.
Revamp the Landing Page Experience
The landing page was designed to help people understand what Alea does before asking them to engage further, not just as a marketing surface.
Therefore, I focused on structuring the content in a simple way to explain Alea's capability clearly and set expectations about how Alea supports therapy, focusing on clarity and reassurance so users could decide whether the product felt right for them.
Before vs After
Built MVP Product Experience
Designing Alea’s app meant creating an experience for two different audiences: clients seeking therapy and therapists providing care. In this stage, my focus was on shaping the end-to-end product, clarifying use cases and core features for both sides.
To do this, I :
Reviewed the initial product flow to understand what mattered most
Defined two clear user journeys for clients and therapists
Built a high-fidelity prototype to show how the experience would work in practice and support the next development phase
Client
Find therapists tailored to individual preferences.
Receive daily support from an AI chat companion.
Connect with therapists through chat and video consultations.
Access personalized therapy guidance compiled by AI, based on in-app activities.
Therapist
Flexible therapy scheduling
Conduct consultations via chat or video calls.
Core Features for Client's Side
Core Features for Therapist Side
Outcome
Landing Page Launch
Refined, user-friendly design
Clearly presents Alea’s mission & services
Positive feedback from pitching & showcases
Responsive Web App Live
Seamless experience for therapists & clients
Developed by Alea’s team in phases
Client Satisfaction
Praised design quality & vision alignment
Highly positive feedback on collaboration
